About
New Reg

Pioneers of the Personalised Number Plates Industry.

Founded in 1990 by entrepreneur Steven Terence Jackson OBE DL, New Reg has been at the forefront of the personalised number plates industry for over three decades. Starting from a modest garage business, Steve Jackson transformed New Reg into a market leader through innovation and a commitment to excellence.

A Digital Revolution

In 1996, New Reg made history by launching one of the earliest ecommerce websites, becoming the first personalised number plate dealer in the World to operate online. This pioneering step revolutionised the way personalised registrations were bought and sold, giving the public unprecedented access to millions of combinations, including previously unissued government stock and private plates owned by traders and individuals.

Our innovative approach not only set industry standards but also paved the way for other dealers and the DVLA to establish their online presence in subsequent years. We exclusively collaborated with Autotrader.co.uk in their early days, helping to establish their personalised number plate market online.

Recognised Excellence

Our contributions to the industry have been widely recognised. In the late 1990s, New Reg was featured on BBC's Top Gear as a pioneer of automotive excellence and an early adopter of internet technology. This acknowledgment highlighted our role in shaping the industry and our commitment to staying ahead of the curve.

Steven T. Jackson OBE: A Visionary Leader

Born in Preston, Lancashire, Steve Jackson OBE began his career working in his father's scrap metal business. His entrepreneurial spirit and passion for private plates, led him to explore various industries, culminating in the founding of New Reg.

Beyond New Reg, Steve has made significant impacts in other commercial sectors:

• Preston North End PLC: In 2002, Steve (and friends) acquired a major share in the football club. As CEO, he implemented strategic initiatives and cost-saving measures, leading the team to reach the league play-offs for two consecutive years. New Reg becoming official shirt sponsors of PNE between 2002 and 2005.
• Recycling Lives Limited: Founded in 2006, this social enterprise combines waste management and recycling with social welfare programs. Under Steve's leadership, Recycling Lives has won multiple awards, including several Queen’s Awards for Enterprise, and has become a leader in offender rehabilitation programs.

Steve's dedication to entrepreneurship and community impact has earned him national recognition:

• 2011 - Honorary Fellow of University of Lancashire.
• 2013 - Awarded the Officer of the Most Excellent Order of the British Empire (OBE) for services to employment and the community.
• 2016 - Held the title of Deputy Lieutenant (DL) of Lancashire between 2020, retiring October 1^st 2024.
• 2020 - Named the overall United Kingdom winner of the EY Entrepreneur of the Year.

Industry Expertise and Respect

Steve Jackson is widely regarded as a leading expert in Autonumerology, also known as the private plates industry. His deep knowledge and innovative approaches have earned him immense respect among industry peers and principals.

Our Commitment to You

Approved by the DVLA as an official number plates supplier and registered with the Cherished Numbers Dealers Association (CNDA), New Reg is dedicated to providing exceptional service to our customers. All our team members, Jon, Rebecca, Rachel and Phil, have been with New Reg Limited since the company's inception in 1996, ensuring that our clients benefit from decades of industry experience. New Reg Limited are authorised and regulated by the Financial Conduct Authority (No. 626225).

Looking Forward

Continuing our tradition of innovation, New Reg has launched Car.co.uk to offer a wider range of automotive services to the public and traders. We pride ourselves on being forward-thinking and are excited to serve our clients for many more years to come.

Thank You for Your Business

We're here to guide and help you with all your personalised number plate needs.